Core

Customer Profile

Unlock Higher Engagement with Segmentation Marketing

Who are your top customer segments? Complete the form to find out.

Unlock Higher Engagement with Segmentation Marketing

What is the Core Customer Profile?

MOTUS CI’s Core Customer Profile is a data analysis of your existing customer information. From this analysis, our analytics platform groups your customers in up-to 71 unique segments. Segments are built around key traits customers share, like geographic, behavioral, economic, and psychographic attributes. The Core Customer Profile enables you to improve the customer experience, market with greater precision, and discover new prospects who match your top segments.

How MOTUS CI Leverages Segmentation Data

  • Identifying your top 10 segments based on opportunity level.
  • Building lookalike prospect audiences who match top segments.
  • Tailoring marketing messaging, imagery, and offers to each segment. 
  • Deploying promotions through each segment’s preferred marketing channels to increase campaign engagement.

 

How to Receive Your Core Customer Profile

  • Complete the form.
  • Our Business Analyst contacts you.
  • They help gather your customer data.
  • Our analytics platform analyzes the data.
  • You receive your Core Customer Profile.
  • We provide key insights into the data.