Site Selection Analysis
Leveraging machine learning to find the right location for your new or expanding business
What is Site Selection?
What is Site Selection?
Powerful Analytics, Out-of-the-Box
This tool allows business users to view current locations, understand customer demographics, run a similarity search, and analyze whitespace or greenfield opportunities using performance metrics and geospatial data to both model and simulate new locations.
Three Core Analytical Functions
Three Core Analytical Functions
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Existing Store Analysis
An AI platform that uses machine learning to do a thorough study of all accessible data points in order to completely comprehend what makes certain locations successful while others are not.
Click HERE to learn more about Existing Store Analysis
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Twin Area Analysis
Similarity Search for identifying areas in new or existing markets based on another location’s performance.
Click HERE to learn more about Twin Area Analysis
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New Store Simulation
Use your company’s asset data and key sales metrics to uncover new site opportunities.
Click HERE to learn more about New Store Simulation
Data Sources
Real-time Machine Learning Site Selection tool
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Behavioral
Behavioral
Browsing habits, app usage, feelings, and experiences shared over social media platforms
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Derived Datasets
Derived Datasets
Datasets curated by MOTUS Consumer Insights in common geographic supports to ease spatial analytics
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Financial
Financial
Merchant and ATM Transaction data from leading banks and credit card companies
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Road Traffic
Road Traffic
Data from routing apps and GPS to analyze traffic patterns and commuters
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Demographics
Demographics
The most recent census data including age, income, household types, and more
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Housing
Housing
Utilizing property statistics of prices, and market history to help drive decisions and investment
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Geographies
Geographies
Digital boundaries for data aggregation and display on a map
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Points of Interest
Points of Interest
Location data for business establishments, restaurants, schools, and attractions
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Environmental
Environmental
Climate and weather data, including exposure to weather-based hazards
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Covid-19
Covid-19
Data especially curated to analyze the impact of the COVID-19 Pandemic