Location Study

What is a location study?

A location study is a six-to-twelve month analysis of the customer foot traffic to a specific address or addresses. This could be your standalone shop, your competitor’s store, a building you are considering opening a new location within, or every location in your franchise group. Information is collected exclusively from smartphones which have enabled location services to ensure data has been opted in.

How Can a Location Study Impact Your Business?

• Discover how many of your high-value customer segments visit the location.
• Identify which customer segments you are competing with competitor stores.
• Target customers with time-specific ads to boost foot traffic during daily low periods.
• Pinpoint franchise locations underperforming in customer traffic.
• Track returning customers who can be retargeted with ads for your loyalty program.

Visually engage with your data.

MOTUS CI simplifies data analysis by compiling your location study’s findings into easy-to-understand and engaging graphs that highlight the most important insights into your target locations.

*Example graphs compiled from a 90-day multi-location study for a national retailer.

Foot Traffic by Time of Day

This graph collects the total foot traffic data across a 90-day study and displays the percentage of total visits each location received per hour. This enables the client to identify trends in peak and slow hours across its locations.

Percentage of Returning Visitors Per Month (All Locations)

This graph tracks the performance of each location to attract return customers across a four-month period, enabling the client to pinpoint underperforming locations and enhance customer retention efforts.