MOTUS Analytics Services
Analytics
Our Services
Analytics
Uncover Your Competitive Edge.
Combine your customer information with MOTUS data attributes to generate in-depth core customer profiles. Leverage this analysis to create more effective marketing, select high-opportunity location sites, or uncover your competitive edge against the competition.
Our Analytics Approach
MOTUS CI’s analytics platform goes far beyond basic demographic information. Our proprietary algorithms enrich your customer data with over 60,000 additional data points, giving you an in-depth understanding of your customers. We then partner with you to evaluate and execute upon the analysis through data-driven marketing strategies.
Our Services
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Core Customer Profile
Core Customer Profile
Gain in-depth insights by segmenting customers into profile types determined by shared demographic, geographic, behavioral, and psychographic attributes.
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Trade Area Analysis
Trade Area Analysis
Uncover where customers live in your trade area, how many commute into it, and the total number of qualified prospects waiting to be engaged.
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Site Selection Analysis
Site Selection Analysis
Take the guesswork out of choosing a new location with comprehensive site scoring based on key metrics like opportunity density and competition levels.
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Competitor Analysis
Competitor Analysis
Gain a competitive advantage by understanding who your trade-area competitors are and which customer segments you will be competing over.
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Portfolio Optimization
Portfolio Optimization
An exhaustive analysis of your business to optimize your internal structure, operational spending, the products you offer, and the customers you attract in your trade area(s).
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Location Study
Location Study
Gain an in-depth understanding of any retail building, including your store, a competitor’s, or a new space you’re purchasing, with a report detailing which customer segments frequent the location, among other data insights.
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Service Line Optimization
Service Line Optimization
MOTUS CI increases your business’s customer wallet share by analyzing add-on services against your current customer list. High-value customer targets are identified and engaged with marketing for the add-on services they are most likely to purchase.
Questions? We have answers.
What can I expect from having MOTUS CI analyze my data?
How does MOTUS enrich my data?
How is MOTUS CI's analytics different from other providers?
Will MOTUS CI help me review the data analysis?
Does MOTUS CI follow all regulations around data usage?
Location Study
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