IHRSA 2022 – Core Customer Profile


MOTUS CI is an analytics and marketing company founded by fitness operators for fitness operators. So, we understand how difficult the last 24 months have been for the industry. To help fitness clubs build back, we’re offering an exclusive gift to IHRSA attendees.

What is a Core Customer Profile?

The MOTUS CI analytics platform leverages proprietary algorithms and over 60,000 data points to analyze and group your existing members in up to 71 unique segments based on key traits they share. By segmenting customers, you can create highly targeted and personalized marketing that generates higher engagement and more sales.

This analytics solution has become critical as COVID-19 has reshaped fitness customer audiences across the country. A Core Customer Profile analysis empowers you to understand which member segments have demised, discover new opportunities in your trade area, and then pinpoint the best marketing strategies to connect with high-value leads. 

How to Redeem the Offer:

  • Complete the form.
  • A MOTUS rep will contact you shortly. 
  • That’s it!