MOTUS Consumer Insights, a leading business analytics and marketing agency, has appointed Russ Gannon as Vice President of Client Services. Gannon joins MOTUS CI with over 20 years of experience in national brand strategy, customer […]
Month: September 2020
Recover Faster by Winning Back Canceled Fitness Members
High member churn is a perennial problem in the fitness industry, but, as we all know, COVID-19 has triggered unprecedented mass cancelations. While it can be difficult to see now, eventually canceled members will return […]
How to Reactivate Frozen Members and Slow Attrition
Is your fitness club’s retention protocol borrowed from the local cable company? Non-existent until someone calls to cancel, and then suddenly, you bend over backward to keep their business? In the post-COVID fitness industry, you […]
Have Your High-Value Customers Changed Post-COVID?
The New Normal. That term is thrown around a lot to describe the long-term impacts of COVID-19 on how we live and work. The thing is, we don’t actually know what the new normal is […]
Converting New Fitness Members Post-COVID With SGT
At MOTUS CI, we’ve watched the data carefully during the pandemic to map emerging trends in fitness sales. One striking trend is the high rate of young people purchasing memberships compared to older prospects post-COVID. […]