Tom Ostrander is Senior Business Analyst for MOTUS Consumer Insights. Before joining MOTUS, he spent two decades owning and operating small businesses. In this expert interview, Tom discusses how consumer analytics enhances SMB marketing, reduces […]
During economic downturns, your gut reaction might be to pause marketing spend. However, your focus should be on smarter budget allocation, because how much and how quickly your business recovers as conditions normalize depends on […]
This month marks the second-year anniversary of Pete Stipher joining as President of MOTUS Consumer Insights and the company’s 4th year of business. We sat down with Pete to discuss the company’s development during his […]
For this client testimonial, we caught up with Dave Andras, who owns three World Gym locations in Northeast Ohio. First introduced to MOTUS CI by Senior Business Analyst Tom Ostrander, Andras shared with us his […]
In this Expert interview, Taralynn Castaneda, Director of Deployment for MOTUS CI, shares six ways the MOTUS Deployment team enhances efficiency and ROI for our client’s marketing. 1. Segmenting Campaign Audiences for Enhanced Engagement A […]
MOTUS Consumer Insights, an analytics and marketing company, offers a comprehensive Competitor Analysis by leveraging its proprietary analytics platform. MOTUS CI sources over 60,000 data points to compile a profile of each competing business in […]
If your business is exploring ways to reach larger audiences in the digital age, then you’ve likely heard of Connected TV and Over The Top advertising, or CTV and OTT as they’re more commonly known. […]
MOTUS Consumer Insights, a leading analytics and marketing company, now offers Connected TV advertising on a household level. Connected TV, or CTV, is content streamed through an internet-enabled television screen, often via an OTT device […]
It’s an election year, and for businesses, that means struggling to maintain brand visibility as more and more ad space is flooded with campaign advertisements pushing one candidate or the other. It’s a tall order. […]
