IHRSA 2022 – Core Customer Profile

A Core Customer Profile Analysis empowers you to understand which member segments have demised, discover new opportunities in your trade area, and then pinpoint the best marketing strategies to connect with high-value leads.

Erin Oncken named Director of Sales and Marketing

Motus Consumer Insights names new Director of Sales and Marketing   MOTUS Consumer Insights, a leading business analytics and marketing agency has named Erin Oncken as Director of Sales & Marketing. She is the latest […]

Motus Consumer Insights Announces Strategic Investment

Breaking News: Motus Consumer Insights, a leading provider of consumer data-driven solutions for the Healthcare, Fitness, and Retail Industries, today announced that it has completed a round of strategic investments, led by DTR Investments. With […]

Sr. Business Analyst Brings Proven Fitness Industry Expertise to MOTUS CI

Blog header image depicting Erin Oncken's headshot and the title "Expert Interview".

1. You started your career with Gold’s Gym. What was your role with them?  Like many of us in the fitness industry I came up through the ranks, so I have done a little bit […]

How Consumer Analytics Improves Business Operations (Expert Interview)

Headshot of Chris Finch for this expert interview blog.

Chris Finch is the Co-founder and Vice President of Analytics for MOTUS Consumer Insights. Before his current venture, he worked for over two decades in various business operations roles, from owning his own small businesses […]