Why Consumer Data is Key to the Fitness of Your Small Business (Expert Interview)

Expert interview header image featuring Tom Ostrander.

Tom Ostrander is Senior Business Analyst for MOTUS Consumer Insights. Before joining MOTUS, he spent two decades owning and operating small businesses. In this expert interview, Tom discusses how consumer analytics enhances SMB marketing, reduces […]

Client Testimonial: Bryan Avaylon, Crunch Fitness & Elements Health Clubs

Image of the front lobby of a Crunch Fitness gym.

This client testimonial was originally published on clubsolutionsmagazine.com. The smartest decisions are data-driven decisions, and MOTUS Consumer Insights delivers the insights your club needs to take its marketing and member engagement to the next level. Bryan Avaylon […]

5 Steps for Better Marketing Budget Allocation

Image depicting the 5 steps to better marketing budget allocation.

During economic downturns, your gut reaction might be to pause marketing spend. However, your focus should be on smarter budget allocation, because how much and how quickly your business recovers as conditions normalize depends on […]

Anniversary Interview: MOTUS President Reflects on Company’s Development

Image depicting MOTUS President Pete Stipher and the title "Anniversary Interview".

This month marks the second-year anniversary of Pete Stipher joining as President of MOTUS Consumer Insights and the company’s 4th year of business. We sat down with Pete to discuss the company’s development during his […]

4 Ways Site Selection Analysis Safeguards New Businesses

Image depicting location markers highlighting locations on a map as part of site selection analysis.

There’s no way around it: business is risky. On average, 20% of new businesses fail within the first year. By year five, that number swells to around 50%.  So, what differentiates the businesses that thrive […]

MOTUS CI’s Facebook Marketing Increases Leads by 58% (Case Study)

Graphic depicting 58% increase in leads MOTUS CI generated through Facebook Marketing.

Overview By streamlining its Facebook Marketing and analyzing trade-area opportunities, MOTUS CI enhanced company-wide leads for a multi-location martial arts school. The Client Need A martial arts school operating forty-five locations across four states needed […]

Site Selection Analysis From MOTUS CI Powered By Leading Consumer Analytics (Press Release)

Site Selection Analysis

MOTUS Consumer Insights, a leading analytics and marketing company, empowers businesses across industries to confidently choose new locations with its Site Selection Analysis. The MOTUS proprietary analytics platform leverages over 60,000 data points to analyze […]