Erin Oncken named Director of Sales and Marketing

Motus Consumer Insights names new Director of Sales and Marketing   MOTUS Consumer Insights, a leading business analytics and marketing agency has named Erin Oncken as Director of Sales & Marketing. She is the latest […]

Motus Consumer Insights Announces Strategic Investment

Breaking News: Motus Consumer Insights, a leading provider of consumer data-driven solutions for the Healthcare, Fitness, and Retail Industries, today announced that it has completed a round of strategic investments, led by DTR Investments. With […]

Sr. Business Analyst Brings Proven Fitness Industry Expertise to MOTUS CI

Blog header image depicting Erin Oncken's headshot and the title "Expert Interview".

1. You started your career with Gold’s Gym. What was your role with them?  Like many of us in the fitness industry I came up through the ranks, so I have done a little bit […]

Why Consumer Data Advances Healthcare Marketing (Expert Interview)

Headshot image of Russ Gannon, who is interviewed in this article.

1. Can you give us an overview of your healthcare experience?  I worked with HCA Healthcare for over 18 years. HCA is one of the largest healthcare companies in the nation, operating over 185 hospitals […]

Why Consumer Data is Key to the Fitness of Your Small Business (Expert Interview)

Expert interview header image featuring Tom Ostrander.

Tom Ostrander is Senior Business Analyst for MOTUS Consumer Insights. Before joining MOTUS, he spent two decades owning and operating small businesses. In this expert interview, Tom discusses how consumer analytics enhances SMB marketing, reduces […]

How Consumer Analytics Improves Business Operations (Expert Interview)

Headshot of Chris Finch for this expert interview blog.

Chris Finch is the Co-founder and Vice President of Analytics for MOTUS Consumer Insights. Before his current venture, he worked for over two decades in various business operations roles, from owning his own small businesses […]

4 Ways Site Selection Analysis Safeguards New Businesses

Image depicting location markers highlighting locations on a map as part of site selection analysis.

There’s no way around it: business is risky. On average, 20% of new businesses fail within the first year. By year five, that number swells to around 50%.  So, what differentiates the businesses that thrive […]